Guide Scotland Hotel Show.

The Autumn & Christmas Range is hitting the road to Glasgow.
We will be displaying the range from the 7th to 9th September
at the Glasgow Lofts.
Should you wish to view the range or know of anyone that may be
interested please contact us at Guide on +44 (0)208 481 11 11

The Address for The Glasgow Lofts is as Follows:
134 Renfrew Street
Fleming House
G3 6ST

Last week we sent out the Autumn 2009 brochure to our existing customers to give them a taster of what to expect for the A/W 2009/10 collection. We feel that this is the one of best Guide London collections to date and to promote the range we are going to send out some promotional “Point Of Sale” showcards to our stockist across the country. The current promotional adverts which have featured in Menswear Buyer have proved successful over the last few months and so we have decided to continue with this format – as pictured in the knitwear picture shown here.

We will be sending out a total of six cards to represent the different areas of the range –
Half Sleeve Shirts
Casual Shirts
Jerseys
Knitwear
Plain Long Sleeve Shirts
Classic Formal Shirts

Thanks to all of you that visited the stand at Moda this past week, where we showed our new Autumn/Winter range for 2009.
The show was a great success and we would like to welcome all our new customers to Guide.

Another success, with huge interest at the show was the LS 71659, the purple checked shirt with pockets, epaulettes, sleeve tabs and popper buttons. Other available colours are Plum & Red.

The Guide London 2009 Autumn/Winter shirt collection is an eclectic mix of checks, formal stripes, fashion plains and heavy washed casuals. Checks are a big feature this seasons and we have incorporated them into a range of half sleeve and short sleeve shirts – “trucker fleeces,” “stretch checks,” and “funky fashion styles.” We have newly introduced a small selection of soft, casual washed shirts, with subtle details and floral taping. In addition to these styles we have not compromised the classical Guide style, mixing basic stripes with bright contrasts and satin tapes and spicing up classic plains with multiple contrasts and columbia stitch detail.

After the success of the relaunch of the Guide jersey range last year, we have continued to expand our range of jersey – with a mixture of featuring 2-in1’s; colourful ‘Y’ necks and ribbed styles. All jersey styles are complimentary to the fabrics featured in the shirt range and feature similar subtle details, including split plackets, Columbia stitching, intricate pockets and herringbone taping.

This season we have introduced some key fashion pieces to our knitwear range. Plain ‘V’ necks and tanktops are given a breath of new life with contrasts on the edges and insides of ribs. We have some chunky styles featuring poplin epaulettes, embroidery and double zips.