The Guide London 2009 Autumn/Winter shirt collection is an eclectic mix of checks, formal stripes, fashion plains and heavy washed casuals. Checks are a big feature this seasons and we have incorporated them into a range of half sleeve and short sleeve shirts – “trucker fleeces,” “stretch checks,” and “funky fashion styles.” We have newly introduced a small selection of soft, casual washed shirts, with subtle details and floral taping. In addition to these styles we have not compromised the classical Guide style, mixing basic stripes with bright contrasts and satin tapes and spicing up classic plains with multiple contrasts and columbia stitch detail.

After the success of the relaunch of the Guide jersey range last year, we have continued to expand our range of jersey – with a mixture of featuring 2-in1’s; colourful ‘Y’ necks and ribbed styles. All jersey styles are complimentary to the fabrics featured in the shirt range and feature similar subtle details, including split plackets, Columbia stitching, intricate pockets and herringbone taping.

This season we have introduced some key fashion pieces to our knitwear range. Plain ‘V’ necks and tanktops are given a breath of new life with contrasts on the edges and insides of ribs. We have some chunky styles featuring poplin epaulettes, embroidery and double zips.